Anita Smith, Founder
Anita Smith has been in the beauty industry for over 30 years. After training in several techniques in the art of permanent makeup, Anita created her own gentle hand-method application that results in a painless and perfect look for her clients. Her technique is so renowned that hundreds of students have come to learn from her, including her daughter Britney who has joined her mother at Permanent Effects
Britney Lane, Technician
Britney was trained by Anita in the hand-method permanent makeup. She joined her mother’s practice where the two work side by side. Under Anita’s guidance, Britney has not only mastered her mother’s famous technique, but also the skills of shaping and color, giving clients the flawless and beautiful results that they have come to expect from Anita’s business. Britney also specializes in scalp micropigmentation.